Interview With the Fashion Blogger

Hey everyone I am back after a long time. Yes on this new website but the contents would remain interesting as usual. Today on Interview zone I have Katherine Wallace from www.aureliabeauty.com. Katherine is a known fashion blogger and in her blogs she explains the products very well. So I shall proceed to the interview.

Me: Hi Katherine. Thank you for accepting my invitation for interview zone. So shall I proceed with the interview?
Kat: My pleasure. Sure. Go ahead.

Me: So how did you decide to become a fashion blogger? Was it a thoughtful choice?
Kat: I decided to become a fashion blogger because I love all things related to fashion and beauty, they have always inspired me. One evening I suggested starting a blog to my husband as a way to harness my creativity and share it with family, friends and whoever else stumbled across it. My husband was super supportive and now I have been blogging for about 4 months. I would say it was both a thoughtful, and spontaneous choice. Thoughtful in the sense that I knew this was something I was passionate about and had a drive to do. Yet spontaneous because it was a very spur of the moment choice to actually start my blog.

Me: Wow that’s awesome, So How was the response initially? Share some moments with us please.
Kat: I feel that the initial response was everything I could have hoped for. All of my family and friends were very supportive and couldn’t wait to see the content I was creating. I found it very touching that so many people in my life were interested in reading what I had to say. I have a hard time pinpointing any specific moments, because the whole experience has been so overwhelmingly positive.

Me: Do you think Organized Stores keep an eye of the fashion bloggers?
Kat: I definitely think that brands keep an eye on what bloggers are posting and saying about their products. However, in the past I believe brands have focused mainly on bloggers with larger followings. In the past year or so it seems that brands are starting to see the importance of micro-influencers when it comes to marketing. Micro-influencers (1,000 – over 10,000 followers, subscribers) can drive a lot of traffic to a store if they give a positive review of a product, or wear a brands clothing often. Personally, I have had brands interact with my posts on social media (likes, comments, ect.). Therefore I think it is safe to say that they are very aware about what bloggers are saying about their products and how even small bloggers can have an overall impact.

Me: Whom do you envision as your target reader?
Kat: I envision my target reader being a young professional or entrepreneur between the ages of 18-35. But in all honesty I think that anyone who has a love for fashion and beauty will enjoy reading my blog.

Me: There are a lot of people following you on your fashion blog. How do you manage this huge number of followers?
Kat: Other forms of social media such as Instagram, Facebook, Pinterest and Twitter are major factors as to why I have the following that I do. By putting myself out there on all of those social media platforms I am able to reach a larger number of people on a daily basis.

Me: What motivates you to blog?
Kat: Other beauty and fashion bloggers really motivate me. Every time I go on Instagram, Pinterest or WordPress I see the content that is being put out by other bloggers. Sometimes I’ll see an outfit on someone with pieces I would never have thought to put together, but it looks amazing. This makes me look a bit closer at my own closet and try to look for pieces that I thought wouldn’t go well together before and make an outfit with them.
The same goes for the beauty side of my blog. I will see a colourful makeup look on Instagram and be inspired to try something similar. I think that is one of the amazing things about being a part of the blogger community, it is always so inspiring.

Me: That’s great to know. So my last question for you would be would you like to give any Any advice for all our fashionable readers?
Kat: Use fashion trends as guidelines, not rules. Find your own personal style and rock it, regardless of what the current trends are.

Katherine, that was a lovely advice

So readers this was Katherine for you today.

And I really hope you enjoyed reading.

Keep following, Keep reading. And Keep Rocking..

83 thoughts on “Interview With the Fashion Blogger”

  1. This was really interesting. I do agree that micro-influencers are being utilized much more so than in the past and I can totally see why. Their followings are often smaller but so much more engaged and involved!

  2. It’s interesting to get into the minds of people who like genres that don’t interest me what so ever. I like to see what they’re thinking because I certainly don’t think that way at all! hahaha!

  3. Geraline Batarra

    Wow, that is such a great experience to have a chance to interview a well known fashion blogger and I do agree with her advise that we need to use fashion trends us guidelines and not rules.

  4. As a fellow fashion Blogger I agree on most points. The interview is very well done and easy to read. Thank you for sharing such a valuable piece!

  5. It was really nice to read about Katherine and her fashion blog. She gave some great advice that will be really helpful for a lot of people

  6. It was really fun to hear about Katherine and her journey with her fashion blog and I loved all the advice she had!

  7. Tonya Tardiff

    Really loved reading this post as I can completely relate to it! My fiancé was also very supportive of me starting my blog 🙂

  8. This interview is great because it deals with very “technical” and not just lifestyle-mtivatinal issues and so it gives very interesting insights also to all other bloggers

  9. I like that she “shops” her own closet to make new outfits from her older clothes. I hate seeing fashion bloggers that are always wearing new pieces, as if regular people can afford to buy new clothes all the time like that!

  10. Ann Snook-Moreau

    It’s refreshing to hear a fashion blogger encourage people to use trends as guidelines only. I feel like some get way too into trendy fashion rather than building a personal style.

  11. Wow, this is such an interesting interview and I do love her advice that you need to use fashion trends as your guideline not a rules.

  12. I always love reading interviews because it can really give such great insight into so many lives. Fashion blogging must be so fun. I thought it was interesting that Katherine said that other bloggers inspire her to to blog, I related to her saying that she sees how other people put things together that she wouldn’t have thought would work but they do.

  13. Great! I have been following fashion blog for such a long time. Now I can be proud of my old style and be grateful for every fashion blogger.

  14. What a great way to get to know this remarkable fashion blogger. I have to say that other bloggers inspire me as well as seeing new fashion trends. I started my blog as a fashion blog but it’s expanded well beyond that. There are times I still wish I hadn’t expanded but overall I’m happy where I’m at. I headed on over to http://www.aureliabeauty.com now.

  15. Jennifer Prince

    Such a fun read! I love that she finds inspiration in others instead of considering them competition. That’s the way to go!!

  16. I find this post very inspirational. It’s such a blessing for new bloggers to have the support of loved ones in their blogging journey. My darling bf has been super supportive too. There’s no way I could have launched my blog without his encouragement and support. Thanks a lot for the post. I’m inspired to take my blog more seriously! 🙂

    http://www.autolifecoach.com

  17. What a great professional interview. i think brands are still looking at numbers for influencers and bloggers but the smart ones know microbloggers have huge impacts a well!

  18. I love her take on fashion. Especially to use fashion as a guideline but go with what works for you! Each person’s fashion experience is so different, which makes it fun and unique!

  19. This is interesting! I like it when she said that fashion trends are guidelines and not rules. We can choose our own style.

  20. I could definitely get into reading more about fashion. I’ll have to check out her blog! I like to think that I’m a trendsetter, but I’m just a little bit eccentric I think. I could definitely tone it down.

  21. I certainly appreciate your courage and determination to pursue your passion, in addition to your post itself, of course. I think it’s cool that you’ve decided on one specific thing to blog about, AND that you’ve defined your target audience.

  22. It’s great to see bloggers support each other. We don’t get to read about blogging experiences. Your blog allows bloggers to share and learn from each other. Got to know a lot from the interview.

  23. What a great read and lovely interview. I love seeing what other fashion bloggers wear and it does give you ideas of what to put together in your own wardrobe that you might have never thought of before 🙂

  24. It’s interesting to hear a fashion bloggers perspective about stores and how they look at fashion bloggers. It’s not easy to get the followers and interaction without lots of hard work.

  25. It’s always so great hearing about some one that takes their interests and passions and turning it into what they do everyday. I like her advice of finding whatever styles you love the most and rocking them regardless of the current trends!

  26. This is such a great interview with someone who knows a ton about fashion. I love to see what other people’s thoughts are, so this was awesome!

  27. I totally relate to her story. I think it’s a great blessing to have the full support of loved ones when you start your blogging journey. Thanks for this inspirational post.

  28. Jennifer Prince

    I love hearing about women and their stories. And fashion blogging looks like it would be so much fun to do!

  29. I feel the same way about my starting a blog– I had been thinking about it for years, and then one day I just made it like it was no big deal! It has been two years in August! The time has flown by.

  30. Fashion is something pretty foreign to me as I hardly do that due to the lack of budget. But now as I go into financial planning, this has become pretty important to me….

  31. I really don’t know much at all about fashion so I really loved reading this and getting insight from this interview.

  32. Wow! This is an interesting interview. Fashion is really something we need to learn. Even with the lack of money, i can still buy Fashion Clothes with so cheap prices.

  33. It was so nice learning about Katherine. I think she was lucky when she got huge initial support from her close ones, something I never got God knows why!Haha! Anyway, I love that brands are also seeking to work with micro-influencers as compared to some time back where only huge influencers had the say!

  34. What a wonderful interview you had with Katherine. I loved reading about her journey and where she finds her inspiration. Thank you for introducing us to a new beauty blogger, I’m heading over to Aurelia Beauty now.

  35. Lovely post! It’s always interesting to hear the motives and backgrounds why other people blog. 🙂 And that tip to create your own style irrespective of trends is great. Thanks for sharing the interview!

  36. Interesting post! I love her advice. Somewhat doing it on my end, trends are not the rules just guidelines. I prefer my own fashion choices, of course, with the help of the guidelines to execute them.

  37. I have deep admiration for fashion bloggers! Their work is too tedious, mostly because I don’t really know how to pose in front of the camera. I would rather work behind the scenes. She is so successful!

  38. Annemarie LeBlanc

    I am going to learn a lot from her. I am pretty much content with my fashion style which is casual. Haha. However, there are times when I need to level up and this is where I need help badly. Katherine is an inspiration to aspiring fashion bloggers. I am her latest fan.

  39. you did a great job! I like the interview and it’s always interesting to meet new faces in blogging especially in fashion since I’m also a fashion blogger 😉

  40. Great interview! I really like the part where she talks about what motivates her. I have the same kind of motivation in food blogging. There are just so many different and interesting combinations of food that really inspire me.

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