Hey everyone I am back after a long time. Yes on this new website but the contents would remain interesting as usual. Today on Interview zone I have Katherine Wallace from www.aureliabeauty.com. Katherine is a known fashion blogger and in her blogs she explains the products very well. So I shall proceed to the interview.
Me: Hi Katherine. Thank you for accepting my invitation for interview zone. So shall I proceed with the interview?
Kat: My pleasure. Sure. Go ahead.
Me: So how did you decide to become a fashion blogger? Was it a thoughtful choice?
Kat: I decided to become a fashion blogger because I love all things related to fashion and beauty, they have always inspired me. One evening I suggested starting a blog to my husband as a way to harness my creativity and share it with family, friends and whoever else stumbled across it. My husband was super supportive and now I have been blogging for about 4 months. I would say it was both a thoughtful, and spontaneous choice. Thoughtful in the sense that I knew this was something I was passionate about and had a drive to do. Yet spontaneous because it was a very spur of the moment choice to actually start my blog.
Me: Wow that’s awesome, So How was the response initially? Share some moments with us please.
Kat: I feel that the initial response was everything I could have hoped for. All of my family and friends were very supportive and couldn’t wait to see the content I was creating. I found it very touching that so many people in my life were interested in reading what I had to say. I have a hard time pinpointing any specific moments, because the whole experience has been so overwhelmingly positive.
Me: Do you think Organized Stores keep an eye of the fashion bloggers?
Kat: I definitely think that brands keep an eye on what bloggers are posting and saying about their products. However, in the past I believe brands have focused mainly on bloggers with larger followings. In the past year or so it seems that brands are starting to see the importance of micro-influencers when it comes to marketing. Micro-influencers (1,000 – over 10,000 followers, subscribers) can drive a lot of traffic to a store if they give a positive review of a product, or wear a brands clothing often. Personally, I have had brands interact with my posts on social media (likes, comments, ect.). Therefore I think it is safe to say that they are very aware about what bloggers are saying about their products and how even small bloggers can have an overall impact.
Me: Whom do you envision as your target reader?
Kat: I envision my target reader being a young professional or entrepreneur between the ages of 18-35. But in all honesty I think that anyone who has a love for fashion and beauty will enjoy reading my blog.
Me: There are a lot of people following you on your fashion blog. How do you manage this huge number of followers?
Kat: Other forms of social media such as Instagram, Facebook, Pinterest and Twitter are major factors as to why I have the following that I do. By putting myself out there on all of those social media platforms I am able to reach a larger number of people on a daily basis.
Me: What motivates you to blog?
Kat: Other beauty and fashion bloggers really motivate me. Every time I go on Instagram, Pinterest or WordPress I see the content that is being put out by other bloggers. Sometimes I’ll see an outfit on someone with pieces I would never have thought to put together, but it looks amazing. This makes me look a bit closer at my own closet and try to look for pieces that I thought wouldn’t go well together before and make an outfit with them.
The same goes for the beauty side of my blog. I will see a colourful makeup look on Instagram and be inspired to try something similar. I think that is one of the amazing things about being a part of the blogger community, it is always so inspiring.
Me: That’s great to know. So my last question for you would be would you like to give any Any advice for all our fashionable readers?
Kat: Use fashion trends as guidelines, not rules. Find your own personal style and rock it, regardless of what the current trends are.
Katherine, that was a lovely advice
So readers this was Katherine for you today.
And I really hope you enjoyed reading.
Keep following, Keep reading. And Keep Rocking..
This was really interesting. I do agree that micro-influencers are being utilized much more so than in the past and I can totally see why. Their followings are often smaller but so much more engaged and involved!
GiGi Eats says
It’s interesting to get into the minds of people who like genres that don’t interest me what so ever. I like to see what they’re thinking because I certainly don’t think that way at all! hahaha!
Explore The 6 says
I enjoyed reading your post. My fav piece of advice is to use fashion trends as guidelines, not rules. SO true!!!
Geraline Batarra says
Wow, that is such a great experience to have a chance to interview a well known fashion blogger and I do agree with her advise that we need to use fashion trends us guidelines and not rules.
Mattie Lacey-Davidson says
It is so nice when bloggers give each other a platform and I love to read about what other people do x
As a fellow fashion Blogger I agree on most points. The interview is very well done and easy to read. Thank you for sharing such a valuable piece!
Interesting interview with the fashion blogger, it gives us an insight of the person. Thank you for sharing.
Elizabeth O says
It was really nice to read about Katherine and her fashion blog. She gave some great advice that will be really helpful for a lot of people
It was really fun to hear about Katherine and her journey with her fashion blog and I loved all the advice she had!
Czjai Reyes-Ocampo says
So nice to know more about Katherine and how she started blogging. 🙂
Tonya Tardiff says
Really loved reading this post as I can completely relate to it! My fiancé was also very supportive of me starting my blog 🙂
sabrina barbante says
This interview is great because it deals with very “technical” and not just lifestyle-mtivatinal issues and so it gives very interesting insights also to all other bloggers
Such an interesting read. Glad I found it!
Ann Snook says
I like that she “shops” her own closet to make new outfits from her older clothes. I hate seeing fashion bloggers that are always wearing new pieces, as if regular people can afford to buy new clothes all the time like that!
Ann Snook-Moreau says
It’s refreshing to hear a fashion blogger encourage people to use trends as guidelines only. I feel like some get way too into trendy fashion rather than building a personal style.
Jessica Joachim says
This is a great interview. I love seeing behind the curtain so to say, and getting to know the people behind the blogs.
Amber Myers says
This was a great interview! I don’t know much about fashion, so I always enjoy reading fashion blogs. It’s interesting to see what is in style.
Emma Riley says
Wow, this is such an interesting interview and I do love her advice that you need to use fashion trends as your guideline not a rules.
This is really indeed love all things related to fashion and beauty, if you love something you need to pursue it! nice article!
Princess Quinn says
Interesting. I love to read fashion blogs as they help me to dress well. Keep it up Kathy.
Interesting interview. It’s interesting to read how Katherine finds inspiration.
Sundeep Bhatia says
I am so glad that I found this blog. You are skilled my friend. Keep inspiring.
I always love reading interviews because it can really give such great insight into so many lives. Fashion blogging must be so fun. I thought it was interesting that Katherine said that other bloggers inspire her to to blog, I related to her saying that she sees how other people put things together that she wouldn’t have thought would work but they do.
Hieu Le says
Great! I have been following fashion blog for such a long time. Now I can be proud of my old style and be grateful for every fashion blogger.
Terri Beavers says
What a great way to get to know this remarkable fashion blogger. I have to say that other bloggers inspire me as well as seeing new fashion trends. I started my blog as a fashion blog but it’s expanded well beyond that. There are times I still wish I hadn’t expanded but overall I’m happy where I’m at. I headed on over to http://www.aureliabeauty.com now.
Jennifer Prince says
Such a fun read! I love that she finds inspiration in others instead of considering them competition. That’s the way to go!!
I find this post very inspirational. It’s such a blessing for new bloggers to have the support of loved ones in their blogging journey. My darling bf has been super supportive too. There’s no way I could have launched my blog without his encouragement and support. Thanks a lot for the post. I’m inspired to take my blog more seriously! 🙂
Great advice. I think having guidelines is nice, but you should stay true to you, as you mentioned!
Ann Snook says
Awesome interview! I don’t read fashion blogs much so it was interesting to read about her world.
What a great professional interview. i think brands are still looking at numbers for influencers and bloggers but the smart ones know microbloggers have huge impacts a well!
Amy Dong says
I love her take on fashion. Especially to use fashion as a guideline but go with what works for you! Each person’s fashion experience is so different, which makes it fun and unique!
Ruth I. says
This is interesting! I like it when she said that fashion trends are guidelines and not rules. We can choose our own style.
I enjoyed this interview because your questions were clearly well thought out and neither too inqusitive, nor too vague; and it was interesting to learn some things about Katherine. Well done!
Marie Kait says
I could definitely get into reading more about fashion. I’ll have to check out her blog! I like to think that I’m a trendsetter, but I’m just a little bit eccentric I think. I could definitely tone it down.
So cool to read an interview with a fashion blogger. I am so out of the loop with fashion so I am all about learning more.
Jean Exum Sauban says
I certainly appreciate your courage and determination to pursue your passion, in addition to your post itself, of course. I think it’s cool that you’ve decided on one specific thing to blog about, AND that you’ve defined your target audience.
Nice post! Being a blogger is not that easy. It takes time and hard work. Your fashion blog posts are really interesting.
I love reading about other blogger’s experiences. Being a fashion blogger must be difficult!
Blair villanueva says
You did a great job on interviewing her. I will follow her as well.
Iya - louisa says
I loved this post! I need to start learning how to use Pinterest for my blog but I have no clue how haha
Sigrid Says says
I have high regard for fashion bloggers. I just do not have the talent and the patience to do that. 😀 She’s great!
What an interesting interview, I can definitely relate to some of the points in the interview.
It’s great to see bloggers support each other. We don’t get to read about blogging experiences. Your blog allows bloggers to share and learn from each other. Got to know a lot from the interview.
Claire Justine says
What a great read and lovely interview. I love seeing what other fashion bloggers wear and it does give you ideas of what to put together in your own wardrobe that you might have never thought of before 🙂
David Allen Elliott says
Definitely an interesting interview and opinion about the world of fashion. That’s great she is inspired by others. And interesting to know about her journey and how she got there.
MELANIE EDJOURIAN says
It’s interesting to hear a fashion bloggers perspective about stores and how they look at fashion bloggers. It’s not easy to get the followers and interaction without lots of hard work.
It’s always so great hearing about some one that takes their interests and passions and turning it into what they do everyday. I like her advice of finding whatever styles you love the most and rocking them regardless of the current trends!
Sayanti | bingeonbasics.com says
I really loved that she said Fashion trends should be used as guidelines and not rules. Everyone has their own unique style and that should reflect in whatever they wear.
Fashion is not my area of interest, but I enjoyed reading the conversation none the less.
Becca Wilson says
This is such a great interview with someone who knows a ton about fashion. I love to see what other people’s thoughts are, so this was awesome!
I enjoyed reading this interview, it is always fun to discover new bloggers and learn their interesting point of view!
Agnes Dela Cruz says
I love how the conversation went, so refreshing to know some details. Love the style!
Everything On A Plate says
We really enjoyed reading the review! It is a great insight … totally agree about everyone having their own fashion
What an interesting interview. I agree with all that she has said. Having your own personal style is the way to go.
Jocelyn @ Hip Mama's Place says
It’s not easy to put up a blog, much more with a fashion blog. But as long as you love what you do, it doesn’t feel like hard work at all. Great interview!
I totally relate to her story. I think it’s a great blessing to have the full support of loved ones when you start your blogging journey. Thanks for this inspirational post.
Alan @ MorePassportStamps.com says
How lovely to find out more about Katherine! Thanks for sharing – and yes I loved reading!
Jennifer Prince says
I love hearing about women and their stories. And fashion blogging looks like it would be so much fun to do!
I feel the same way about my starting a blog– I had been thinking about it for years, and then one day I just made it like it was no big deal! It has been two years in August! The time has flown by.
Tiffany Yong says
Fashion is something pretty foreign to me as I hardly do that due to the lack of budget. But now as I go into financial planning, this has become pretty important to me….
Amy Dong says
I can really relate to this as I love fashion! My favorite tip is to use trends as guidelines, not rules
I really don’t know much at all about fashion so I really loved reading this and getting insight from this interview.
What a great interview to get to know Katherine Wallace. Thanks for sharing.
Wow! This is an interesting interview. Fashion is really something we need to learn. Even with the lack of money, i can still buy Fashion Clothes with so cheap prices.
She gave a really nice insight on what it is like to be a fashion blogger!
Dalene Ekirapa says
It was so nice learning about Katherine. I think she was lucky when she got huge initial support from her close ones, something I never got God knows why!Haha! Anyway, I love that brands are also seeking to work with micro-influencers as compared to some time back where only huge influencers had the say!
Michele Dennis says
What a wonderful interview you had with Katherine. I loved reading about her journey and where she finds her inspiration. Thank you for introducing us to a new beauty blogger, I’m heading over to Aurelia Beauty now.
kartika nair says
I really like the whole article . She is very inspiring . Thank you for making us introduce to such great fashion blogger and her thoughts.
Azlin Bloor says
That’s a fantastic interview. It’s always wonderful to hear how someone started and their thought process for doing something.
Lovely post! It’s always interesting to hear the motives and backgrounds why other people blog. 🙂 And that tip to create your own style irrespective of trends is great. Thanks for sharing the interview!
mommy b says
Interesting post! I love her advice. Somewhat doing it on my end, trends are not the rules just guidelines. I prefer my own fashion choices, of course, with the help of the guidelines to execute them.
This was a nice interview. I would love to see you interview more bloggers from other niches too!
Simple Indian Mom says
This was the finest interview I saw today. Such a great inspiration for bloggers.
Sigrid Says says
I have deep admiration for fashion bloggers! Their work is too tedious, mostly because I don’t really know how to pose in front of the camera. I would rather work behind the scenes. She is so successful!
Annemarie LeBlanc says
I am going to learn a lot from her. I am pretty much content with my fashion style which is casual. Haha. However, there are times when I need to level up and this is where I need help badly. Katherine is an inspiration to aspiring fashion bloggers. I am her latest fan.
So interesting, what a great interview! She definitely knows her stuff about style!
Lena Juice says
you did a great job! I like the interview and it’s always interesting to meet new faces in blogging especially in fashion since I’m also a fashion blogger 😉
The Panicked Foodie says
Great interview! I really like the part where she talks about what motivates her. I have the same kind of motivation in food blogging. There are just so many different and interesting combinations of food that really inspire me.
Yes! its all about rocking a personal style, thats what’s makes you stand out.
London Mumma says
I love that you go to do something so amazing like interview this amazing and very talented designer.
iMedia Solutions says
I am a lecturer and I needed a good topic for speaking so whenever I am in need I visit your blog and I happy to say that gets what I expecting.
Really is it? In that case I should say thank you and I am glad that I could help……….
ukwadia matthew says
Great interview with the fashion blogger. it’s all about rocking a personal style. I love reading your post.